SEO Consulting

Freelance SEO Consultant

As a freelance SEO consultant working with UK and international businesses, I deliver technical audits, on-page optimisation, and local SEO directly — no account managers in between.

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Why work with a freelance SEO consultant instead of an agency

Agencies are structured to scale, which usually means a project manager relays updates between you and whoever is actually doing the technical work that week. Working directly with a freelance consultant removes that layer — the audit, the fixes, and the reporting all come from the same person.

Good SEO isn't one activity — it's technical, on-page, and content work moving together. As a UK SEO consultant working directly with each client, I cover crawlability and Core Web Vitals, title tags and heading structure built around real search intent, GA4 and Search Console configured properly, and — for Birmingham-based clients — Google Business Profile and local citation work.

I led the SEO workstream on Aston University's website redevelopment, so I've applied this at the scale of a large institutional site, not just small brochure sites — the same technical rigour applies whether your site has 10 pages or 10,000.

What SEO consulting covers

Technical SEO — crawlability, indexing, Core Web Vitals, and structured data

On-page SEO — title tags, heading structure, and content aligned to real search intent

Local SEO — Google Business Profile, citations, and location-specific content for Birmingham clients

Analytics & tracking — GA4 and Google Tag Manager configured so decisions are based on real data

How I work

Discovery call

Understanding your business, current performance, and what success actually looks like.

Technical audit

A full crawl and review of indexing, speed, structured data, and on-page factors.

Prioritised fix list

Issues ranked by real impact, not volume, so the highest-value work happens first.

Implementation

Fixes delivered directly, with before/after reporting through GA4 and Search Console.

Tools & background

GA4

GTM

GSC

Screaming Frog

SEMrush

Certified in Technical SEO, On-Page SEO, and Google Analytics, alongside a data analytics background that shapes how I interpret SEO data rather than just reporting it.

Frequently asked questions

Do you only work with Birmingham businesses?

No — I work with businesses across the UK and internationally on technical SEO, audits, and analytics. Birmingham is where I offer additional local SEO expertise, but core services apply to any business regardless of location.

Where should I start if I'm not sure what my site needs?

An SEO audit is the right starting point for almost any business — it gives you a specific, evidenced picture of what's limiting search performance before spending on fixes or content.

What's the difference between the audit service and the Birmingham service?

The SEO audit is a technical review suited to any business, anywhere. The Birmingham service adds local SEO on top — Google Business Profile, citations, and location-specific content — for businesses that depend on local search visibility.