Birmingham, UK
Technical audits, local SEO, and on-page SEO delivered directly by one consultant — no account managers in between.
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Agencies are built to scale, which usually means your account gets handed to whichever analyst has capacity that week, with a project manager relaying updates between you and the person actually doing the work. Working directly with me removes that layer: the person who runs your technical audit is the same person who implements the fixes and explains the reasoning behind each one — no re-explaining your business at every handoff.
I led the SEO workstream on Aston University's website redevelopment — technical structure, on-page optimisation, and search visibility for a site serving a large, Birmingham-based institution, not a small brochure site. I've also done freelance web and SEO work for other Birmingham businesses since. I understand the local market because I work in it, not because I read a report about it.
6+
Years in web & data analytics
1:1
Direct access, no handoffs
5
SEO & audit tools used daily
6
Certifications in SEO & analytics
SEO isn't one activity — it's technical, content, and authority work that has to move together. Here's what that covers:
A full crawl covering crawlability, indexing, Core Web Vitals, and structured data, using Screaming Frog and real Search Console data. Most sites I look at have at least one indexing issue silently costing them visibility — a redirect chain, a missing canonical, or a noindex tag left on from a staging build.
Google Business Profile optimisation, citation consistency (making sure your business name, address, and phone number match everywhere you're listed), and location-specific content for Birmingham and the West Midlands. Local search rewards consistency and relevance more than raw page count.
Title tags, heading structure, and internal linking aligned to real search intent, not generic keyword stuffing. A page can be well-written and still rank poorly if the title tag doesn't match what people are actually searching for.
GA4 and Google Tag Manager configured correctly from day one. A surprising number of sites have broken or missing conversion tracking, meaning every SEO decision after that point is made on incomplete data.
Without structured data telling Google what your business is and where it operates, you're relying entirely on text content to communicate that — a weaker, slower signal.
Many sites either have no dedicated local page, or copy-paste the same generic paragraph across locations, which both Google and visitors can tell is low-effort.
An unclaimed or outdated profile, inconsistent categories, or no recent posts and photos — all meaningful ranking factors in the local map pack now.
Local search traffic is majority mobile. A site that's fast on desktop but slow on a phone is losing both rankings and real customers — see Google's own Core Web Vitals guidance for the exact thresholds.
Backed by real tools
Certified in Technical SEO, On-Page SEO, Google Analytics, and Data Visualization in Power BI — the same analytical background I bring to interpreting SEO data, not just reporting it.
Understanding your business, current performance, and what success actually looks like.
A full crawl and review of indexing, speed, structured data, and on-page factors.
Issues ranked by real impact, not volume, so the highest-value work happens first.
Fixes delivered directly, with before/after reporting through GA4 and Search Console.
No — I work with businesses across the UK and internationally. Birmingham is where I'm based and where I have the strongest local market knowledge, but technical SEO and analytics work applies regardless of location.
Pricing is scoped per project after a short discovery call, so you get a clear, itemised quote before any work starts — no one-size-fits-all rate card, no retainer unless it genuinely makes sense.
Technical fixes can show up in Search Console within days. Ranking improvements for competitive terms typically take longer, depending on your site's existing authority and how established competitors are.
“Highly recommended. He understood my wishes and implemented them exactly the way I wanted.”
Cees Bruil
Tell me a bit about your business and what's not working in search.
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