Tools used
Screaming Frog
GSC
SEMrush
GA4
Technical SEO
A full technical review of crawlability, indexing, and structured data — delivered as a clear, prioritised action plan you can actually act on.
Book a callAn SEO audit examines every factor affecting how your site performs in search: whether pages are crawled and indexed correctly, how fast they load, whether structured data is implemented properly, and whether your content matches what people actually search for. The output isn't just a list of problems — it's a prioritised plan showing which issues are actually costing you traffic, versus which are minor and can wait.
A technical SEO audit specifically focuses on the infrastructure layer — crawlability, indexing, site speed, and structured data — as distinct from a content audit, which looks at the quality of what's written on the page. Most sites need both, but technical issues have a ceiling effect: no amount of good content can outrank a competitor if your pages aren't being indexed correctly in the first place. I led the SEO side of Aston University's website redevelopment, so this isn't theory — it's the same process applied to a site with far more pages and complexity than most businesses will ever have.
A proper website audit service works through several layers, each built on real data rather than assumptions: a full Screaming Frog crawl to find broken links and redirect chains, a Google Search Console review to catch indexing gaps, a structured data check against schema opportunities, and an on-page review of titles and headings against actual search intent for your target keywords — not a generic best-practice checklist.
Full technical crawl (Screaming Frog) covering indexability, redirects, broken links, and duplicate content
Google Search Console review — coverage, Core Web Vitals, and manual action checks
Structured data review and missing-schema recommendations
On-page review of title tags, meta descriptions, and heading structure against real keyword data
A prioritised action plan, ranked by impact and effort
Tools used
Screaming Frog
GSC
SEMrush
GA4
Without a proper audit, SEO work becomes guesswork — writing content for keywords without checking if technical issues already cap your visibility, or redesigning a page without realising the real problem was a missing canonical tag. An audit replaces that guesswork with a specific, evidenced list of what's actually wrong, so budget goes toward fixes that move the needle.
Audit pricing depends on site size and complexity — a 20-page brochure site takes less time to review than a large e-commerce catalogue. I scope and quote per project after a short discovery call, so you know the exact cost before anything starts, not an open-ended hourly rate.
A standard audit typically takes one to two weeks from the discovery call to the final report. Larger or more technically complex sites — multiple content types, international versions, e-commerce catalogues — take longer to crawl and review thoroughly.
Screaming Frog for the technical crawl, Google Search Console and GA4 for real indexing and traffic data, and SEMrush for keyword and competitor context. For sites needing deeper analysis than a standard crawl export provides, I use Python and SQL to query the data directly.
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It focuses specifically on the infrastructure layer — crawlability, indexing, site speed, and structured data — as distinct from a content audit. Technical issues have a ceiling effect: good content can't outrank a competitor if pages aren't indexed correctly.
Typically one to two weeks from the discovery call to the final report, depending on site size. Larger or more technically complex sites take longer to crawl and review thoroughly.
Both, if you want. Because I also work in website design and development, I can implement most fixes directly rather than handing over a report and leaving the technical work to someone else.
Get in touch and tell me a bit about your site.
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